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Wednesday, March 20 • 11:30am - 12:00pm
Keynote - Marketing
Red Hat is in the midst of overhauling its marketing program—we’ve been building the foundations for the past two years. And it’s working. With a new focus on brand, demand generation campaigns, and data-centric decision-making, we’re providing targeted marketing materials to leads and reaping the results. Tim Yeaton walks us through his strategy to optimize the marketing machine and build on recent gains.

Speakers
avatar for Tim Yeaton

Tim Yeaton

Executive Vice President, Corporate Marketing, Red Hat
Tim Yeaton brings more than 35 years of software and technology management and marketing experience to Red Hat. More recently, Yeaton was CEO at Black Duck Software. Under his leadership, the company experienced more than 30% annualized year-over-year growth, completed 3 major acquisitions... Read More →
avatar for Helen Kim

Helen Kim

Senior Director, Marketing, Red Hat
Helen leads the regional marketing efforts across Japan, ASEAN, ANZ, India, Korea, and Greater China.


Wednesday March 20, 2019 11:30am - 12:00pm
Center Hall